Complete 15-minute communities
Accelerate suburban city centres with housing, shopping, services, and entertainment. Turn parking-lot sprawl into people-centred neighbourhoods that reduce the need for driving and support local business.
May – October 2022
Candidate for Mayor of Ottawa
Working Together / Travaillons ensemble
Election day: October 24, 2022
Complete communities, housing reform, and an investment in our city. Take a look back at my platform, debates, and a vision for the best Ottawa can be.
In 2022, I ran for mayor of Ottawa in a field of 14 candidates. An advocacy-focused campaign to put complete communities, affordable housing, and bold city building at the centre of municipal debate, I ran to give a voice to the issues my generation was facing.
While the vote count was modest, my campaign earned a place in debates, media coverage, and policy conversations that shaped my work in the years ahead, from Make Housing Affordable to the Carleton provincial campaign.
The election followed Jim Watson's departure after four terms. Mark Sutcliffe defeated Catherine McKenney by more than 42,000 votes in a race that drew national attention for its scale, spending, and the city's post-pandemic reckoning with transit, trust, and housing.
Ottawa was at a critical point, facing crises of housing, policing, and identity, alongside a transit system that had significantly deteriorated under the incumbent council. Our city needed effective, decisive, and responsible leadership to ensure a bright future for every resident. We needed leaders willing to work together and take bold action.
As we recovered from the COVID-19 pandemic, we had a rare opportunity to transform Ottawa into a city that works for everyone, everywhere. Our tourism industry and downtown core had suffered from the lack of visitors and government office workers. However, suburban businesses had begun to thrive, with more community members at home during the day.
Rather than forcing unwilling Ottavians back into downtown offices to preserve the status quo, some key pillars of my campaign were more housing downtown, more investment in small businesses, and more support for remote workers. I advocated to seize the opportunities before us and build communities that work for all lifestyles and all residents, all across the city.
Accelerate suburban city centres with housing, shopping, services, and entertainment. Turn parking-lot sprawl into people-centred neighbourhoods that reduce the need for driving and support local business.
Eliminate R1 and R2 single-family zoning city-wide to allow human-scaled density: duplexes, triplexes, townhomes, and low-rise apartments. Eliminate development charges, ban new strip malls, and intensify existing commercial nodes.
Replace commuter-first transit with community-first networks, including The Loop, and expand multi-use pathways with better support for active transportation.
Expand Invest Ottawa incubator programs for retail, arts, and food-and-beverage. Pursue sister-city partnerships, university collaborations, and global promotion to market Ottawa to itself and the world.
Build a team mentality on council. Consult all players, respect every councillor's mandate, and balance competing interests with clear priorities and an open door.
Invest in public art, Winterlude programming, and park facilities. Fund green and Indigenous initiatives. Balance the rural tax-to-service ratio.
Between registration and election day, I made myself available across the city: at doors, at events, on the street, on the phone, and on the web. You could find me at festivals, paddling our waterways, or hiking Greenbelt trails with my wife Rachel and our dog. I campaigned on every social media platform imaginable — even on Tinder! — to make myself available to voters, wherever they were.
I listened to everyone with something to say to ensure my goals reflected yours, and I intended to keep listening even after the campaign ended. That ethic of showing up, hearing people out, and building plans together is the same approach I bring to community association work and public advocacy today.
Ottawa's reputation precedes it, but "boring" is truly an unfair assessment of our city. This is a place of lively festivals, vibrant entertainment, and thriving communities. It's home to spectacular parks, Nordic spas, and countless outdoor recreation opportunities that we take pride in. We know how to relax as well as we know how to have fun. But Ottawa has long had a marketing problem.
Our capital city should be admired for its beauty, its peacefulness, its vibrant culture, and its diversity; all the qualities Canadians proudly hold as our national identity should be embodied in its capital. As mayor, I pledged to protect and amplify everything that makes Ottawa great, and then shout it from the world's rooftops.
My vision for Ottawa was an affordable and vibrant home, the best place in the country to start a business, and a world-renowned capital city.
At the centre of that vision were complete communities: neighbourhoods where residents can access food, shopping, health, wellness, education, recreation, and transportation within a short walk. When every part of the city becomes a destination, small businesses thrive, transit works better, emissions fall, and remote workers can build lives close to home. Your relationships with your neighbours strengthen, and your home feels a whole lot fuller.
With 14 names on the ballot, many forums cut the field to a smaller group for substantive exchanges. I was repeatedly included in that limited set; for the ideas I brought on housing, climate, and complete communities, and for my willingness to stand for something and commit to a real position. Many voters thanked me after debates "for actually saying something."
| Candidate | Votes | Share |
|---|---|---|
| Mark Sutcliffe | 161,679 | 51.37% |
| Catherine McKenney | 119,241 | 37.88% |
| Bob Chiarelli | 15,998 | 5.08% |
| Nour Kadri | 7,496 | 2.38% |
| Mike Maguire | 2,775 | 0.88% |
| Graham MacDonald | 1,629 | 0.52% |
| Brandon Bay | 1,512 | 0.48% |
| … 7 more candidates (8th–14th place) | ||
| … 7 more candidates (8th–14th place) | ||
Source: City of Ottawa / Wikipedia
On October 24, 2022, I endorsed Catherine McKenney on Twitter, asking supporters not to vote for me. I wanted to see how well we could do, but putting the city first mattered more. With my advocacy goal achieved, the race felt too close to prioritize a personal vote total.
Brandon Bay
@BrandonBay
My dear friends and supporters,
It has been an honour and a pleasure to run this campaign and to connect with so many of you. I feel that, with your ideas and support, I've been able to be a strong voice for young issues in this campaign.
But I'm not going to win today.
I knew that yesterday, I knew that when I filed my papers May 2nd, and I knew that last November when I decided to run.
This knowledge let me push a little harder than conventional political wisdom would advise — candidly admitting I'm not in the race to win it to show my commitment to transparency, having some fun with my Hallowe'en video, arguing in favour of controversial solutions, and trying new things out like the campaigning I've done on Tinder. The modest momentum we built on a shoestring budget is a testament to the passion we're seeing ignited in younger voters.
But, I would hate for the ultimate result of this experience to be that the issues that are important to me, to us, are not addressed, not resolved, not realized. It is clear to me that the clear path to the city we deserve is through Catherine McKenney.
Catherine and I agree on a great deal, and I respect them even more. But you can rest assured that for the next four years, I will push them as much as a single resident can on the areas where we still disagree.
If you're undecided — especially if you're torn between me and Catherine — please vote for them. I wish we lived in a world of ranked ballots and this message was different, but this race in this system is too close for me to do anything else.
Trust that you'll see me again. This won't be the end of my work to make Ottawa an incredible place for everyone. You never know, I might very well be tomorrow's mayor — but today's is Catherine McKenney.
I'll be doing a deeper dive into my experience with the campaign and what's next for me in the coming weeks, but this is what's important today.
Go vote!
#ottawa #ottpoli #ottvote
CBC Ottawa · October 21, 2022
CBC Ottawa · October 19, 2022
Ottawa Citizen · October 14, 2022
Ottawa Lookout · September 30, 2022
CTV News Ottawa · September 29, 2022
Ottawa Citizen · September 29, 2022
Yahoo News / The Bancroft Times · July 26, 2022
While my political journey began in municipal politics, I believe I can do the most good at the provincial level. I will be running again in the next Ontario election. Support my campaign with a donation to the Carleton Provincial Liberal Association.
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